About me
Tomy Lorsch is a digital strategy consultant, advising companies, start-ups and agencies in the interactive technology and advertising industry. Mr. Lorsch is also the co-editor of Search Engine Land´s Spanish version and a regular author of the OME News e-magazine.
In 2007 Mr. Lorsch partnered with events organizer Eventos OME to produce the Search Marketing Expo (SMX) conference series in Spain, Portugal, Argentina, Brazil, Chile and Mexico. He is also director of Contents of the Online Marketing España (OME) conference and expo, the biggest and most relevant event in Spain.
From 2002-2005, Mr. Lorsch served as Online Marketing Director at a travel & education company in Germany, being responsible for its online activities in 14 languages and 20 countries. Later on he joined as 24/7 Real Media´s SEO Consultant for Europe and Japan. In 2006 Mr. Lorsch was Country Manager of YouTube´s competitor MyVideo, as it was aquired by german TV group ProSieben for €40 mio.
In 2007 Mr. Lorsch co-founded Findasense, a strategy consulting and online business development company.
His vertical expertise covers travel, education media, finances, health and retail and include large names such as Vodafone, Expedia, IKEA, Moneybookers, Bayer, Deutsche Welle, Indra, 20minutos, Rumbo, as well as firms within the WPP, Interpublic Group and Publicis families.
Mr. Lorsch has contributed to and/or been quoted in publications such as El País, La Nación, revista Interactiva and OJObuscador. He also serves as a frequent guest lecturer and professor at the IE Business School in Madrid.
Mr. Lorsch also brings an international background to his work, having lived and worked in Latin America, Europe and Asia, and is fluent in Spanish, English and German
Disclaimer: This is my personal blog and what I write here is my personal opinion and not the one of my companies.
You can reach me per email “tomylorsch at gmail dot com” or at XING or LinkedIn
- Institut of Information Architecture - http://www.iainsitute.org
- Gemeinnützigen Verein zur Förderung der Suchmaschinen-Technologie und des freien Wissenszugangs e.V. (SuMa-eV) http://www.suma-ev.de
- Country Ambassador Spain: Europe Information Architecture Summit http://www.euroia.org
Conference Participations
- 2008: SMX Munich, SMX Madrid, NextMarketing
- 2007: Congreso OJObuscador 2.0, SMX Buenos Aires, SMX Santiago de Chile and SMX London
- 2006: Congreso OJObuscador
- 2006: The Future of Web Search, organized by Yahoo! Research (Barcelona, Spain)
- 2005: Search Engine Strategy Conference (Paris - France)
- 2005: 1st. Europe Information Architecture Summit (Brussels, Belgium)
- 2005: Information Architechture in Germany - Chances and Perspectives (Frankfurt, Germany)
- 2005: Portale/Suchmaschinen - und ihre Grenzen (Hannover, Germany)
- 2005: Search Engine Marketing & China (Düsseldorf, Germany)
- 2004: User Experience - organized by the Nielsen Norman Group (Amsterdam, Netherlands)•Advanced User Testing (Jill Strawbridge, Symantec)
•Intranet Usability ( Kara Coyne & Amy Stover, Nielsen Norman Group)
•Information Architecture 1&2 (Peter Morville, Semantic Studios)
•E-Mail Newsletter Usability (Any Stover, Nielsen Norman Group)
•Cross Product Design: Creating a Commun User Experience (Kevin Mullet, Design Reactor)
•Creating and Using Personas 1&2 (Tamara Adlin, Amazon and John Pruitt, Microsoft)
•Designing the killer Web-Delivered Application (Joseph Selbie and Michael Combs, TriStream) •Rapid Interative Design (Hoa Loranger, Nielsen Norman Group)
•Ads that Work on the Web ( JOhn Boyd, Yahoo! and Christian ROhrer, eBay)
•E-Commerce Usability (Rolf Molich, DialogDesign)
•Interaction Design 1&2 (Bruce “Tog” Tognazzini, Nielsen Norman Group)
•Expectation Design: The next Frontier (Don Norman, Nielsen Norman Gorup)
•Teenagers on the Web: Creating compelling Websites (Hoa Loranger ,Nielsen Norman Group)
•Web Usability Guidelines Revisited (Jakob Nielsen, Nielsen Norman Group)
•1992´s View of 2004: What Didn´t Happen and What´s Still to Come (Bruce Tognazzini, N/N
Group) - 2002:: Search Engine Strategies ( Münich, Germany)
on July 14th, 2006 at 03:29
You’re doing a great work here. I enjoyed visiting here very much. Thanks! when corner is game it will bet table
on November 16th, 2006 at 14:22
hola tomy.
como podría ponerme en contacto contigo por un tema laboral ?
me pasas un mail ?
gracias
matias
on January 11th, 2007 at 18:19
Hola Tommy,
Yo tambien soy freelance consultant y quiero compartir despacho. Si todavía estas interesado, me envias un mensaje.
Un saludo
Conchi
on June 21st, 2007 at 05:45
Hello! Good Site! Thanks you! usmfxiifbxz
on June 5th, 2008 at 21:44
Que tal Tommy, he asistido a varios congresos OJObuscador, me gusto mucho la organizacion del ultimo de Madrid en ese hotel tan grande cercano al aeropuerto.Ahora veo que estas en OME y creo que han hecho bien en contar contigo pues los contenidos del OME a mi parece dejaban mucho que desear. Me gustaria contactar contigo , . Un saludo
Cayetano